.YOU MAY certainly not understand it, yet various typefaces generate various emotional states. Serif fonts, along with little strokes by the end of characters, are actually commonly located in publications as well as papers. They seem respected and reliable. Sans serif fonts, which appear, can show up present day and laid-back. Graphic congruity gives visitors a sense that they know where they stand it helps to build trust fund. In the case of The Economist, it specifies the hue for our writing.